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Angle & Hook Ideation
Research pain points, audience objections, and trending formats to script 3–4 distinct creative angles.
We produce high-converting direct-response video ads and manage your ad accounts to scale your leads, sales, and client acquisition.
90% of ad performance is determined by the video creative. Traditional media agencies can't edit, and standard video editors don't understand ROAS. We bridge the gap with an end-to-end creative testing machine.
Research pain points, audience objections, and trending formats to script 3–4 distinct creative angles.
Cut raw footage into dynamic, scroll-stopping video ads with 3–5 alternative hook variations per concept.
Deploy campaigns across Meta (IG/FB), TikTok, or YouTube with clean conversion tracking (Pixel & CAPI).
Analyze 3-second hook rates, hold rates, and cost-per-lead weekly. Rapidly iterate new winning edits.
The creative is the campaign. Here's how the models compare.
| Feature | Traditional ad agency | In-house / freelancers | Edithub video + ads |
|---|---|---|---|
| Video creative included | ✕ Rarely — you supply the assets | ✕ Extra freelancer cost | ✓ 10–20 ad variations/mo included |
| Hook & angle testing | ✕ 1–2 static images per month | ✕ Slow turnaround | ✓ Rapid 3–5 hook variations per angle |
| Turnaround on new creatives | 2–4 weeks | Inconsistent | ✓ 48–72 hours |
| Reporting focus | Vanity metrics (impressions, clicks) | Scattered | ✓ Hook rate, hold rate, CPA, ROAS |
Traditional agency: ✕ Rarely — you supply the assets
In-house / freelancers: ✕ Extra freelancer cost
Edithub: ✓ 10–20 ad variations/mo included
Traditional agency: ✕ 1–2 static images per month
In-house / freelancers: ✕ Slow turnaround
Edithub: ✓ Rapid 3–5 hook variations per angle
Traditional agency: 2–4 weeks
In-house / freelancers: Inconsistent
Edithub: ✓ 48–72 hours
Traditional agency: Vanity metrics (impressions, clicks)
In-house / freelancers: Scattered
Edithub: ✓ Hook rate, hold rate, CPA, ROAS
Pick the level of support you need — creative only, or creative plus full media buying.
Best for: Creators, coaches, and podcasters with existing organic views.
Best for: Established coaches, course creators, and service businesses wanting consistent inbound leads.
Best for: Internal media buyers and marketing teams that need a constant stream of fresh ad creative.
Straight answers before you spend a dollar.
We primarily run ads on Meta (Instagram & Facebook), TikTok, and YouTube Shorts.
Both. If you have talking-head footage, podcasts, or client testimonials, we edit those into high-converting ads. We can also source and script UGC creators if you prefer not to be on camera.
We recommend a minimum ad spend of $1,500 – $2,000/month paid directly to the ad platforms so the algorithms can optimize and gather enough test data quickly.
We start every new client engagement with a complete creative and account audit to identify drop-off points, fatigued creatives, and audience overlap.
Tell us about your offer and budget. We'll audit your creative and show you exactly where spend is leaking — call or WhatsApp, your choice.